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A proposal is the artifact that moves a school from Trial (Stage 3) to signed pilot or paid contract. This page holds the templates. Templates are starting points — every proposal must be customized for the school name, student count, country, and decision maker. For pilot strategy see Pilot; for tier pricing reference see Business Model.
When to send a proposal
| Trigger | Proposal type |
|---|---|
| Discovery + Trial complete; school asks "what next?" | Free Pilot Proposal |
| Pilot month 5; school engaged; conversion conversation due | Paid Conversion Proposal |
| Government / district approach; multi-school RFP | District / Government |
| Network of schools (3+) under same owner | Multi-School Bundle |
If the school has not asked for next steps, do not send. Discovery → demo → trial → ask → propose. Out of order = noise.
Proposal anatomy
Every Balqalam proposal contains the same eight sections, in this order:
| # | Section | What goes here |
|---|---|---|
| 1 | Cover | School name, contact, date, our name + role |
| 2 | Understanding | What we heard about their pain (3–5 sentences, school's own words) |
| 3 | What we propose | The pilot or paid offer in one paragraph |
| 4 | What's included | Feature list scoped to school size |
| 5 | Timeline | Day 0 → Day 30 → Day 90 → Day 180 |
| 6 | Investment | Price (zero for pilot), terms, exit |
| 7 | Why us | Three differentiators tied to their pain |
| 8 | Next step | One concrete CTA with date |
Keep it under 4 pages PDF. Long proposals lose to short ones.
Template 1 — Free Pilot Proposal (English)
# Balqalam Pilot Proposal — {{school_name}}
To: {{contact_name}}, {{role}}
Date: {{date}}
From: {{owner}} ({{owner_email}}) — Databayt
## What we heard
{{2-4 sentences in their words about the pain: paperwork hours, parent communication, data fragmentation, etc.}}
## What we propose
A 3-month free pilot of Balqalam at {{school_name}}, on your own subdomain at
`{{slug}}.balqalam.com`. You get the full PRO feature set with onboarding support
from the founding team. In return you give us weekly 30-minute feedback calls,
≥3 GitHub issue reports per month, and permission to feature your logo as a
pilot partner.
## What's included
| Item | Detail |
| -------------------------------- | ------------------------------------------- |
| Subdomain | `{{slug}}.balqalam.com` provisioned Day 0 |
| Curriculum seed | {{Sudan / Saudi / generic}} loaded |
| User accounts | Up to {{student_count}} students, all roles |
| Storage | 10 GB |
| Arabic + English UI | Full RTL, role-specific views |
| Parent app (push notifications) | iOS + Android |
| Admission flow | AI document classification, merit ranking |
| Finance + payment gateways | Stripe, bankak, tap, mobile money, cash |
| Onboarding | Day 1, 7, 14, 30 calls with founding team |
| GitHub issues + priority support | Direct line to engineering |
## Timeline
| When | What |
| ------- | --------------------------------------------------------------------- |
| Day 0 | Subdomain live, admin account created, curriculum seeded |
| Day 1 | 60-minute onboarding call with you and your admin team |
| Week 1 | First 50 students imported (we provide CSV template + import support) |
| Week 4 | First feature request triage — what's working, what's not |
| Month 2 | First case-study interview (optional, you control wording) |
| Month 6 | Conversion proposal — paid Year 1 at 30% off, or 12-month extension |
## Investment
| Item | Amount |
| ------------------- | -------------------------------------------------------------- |
| Pilot fee | **$0** for 3 months |
| Setup fee | **$0** |
| Year 1 (post-pilot) | $1.05 per student per month (30% off PRO), 12-month commitment |
| Exit | Any time. We export all data in CSV / JSON. No lock-in, ever. |
## Why Balqalam for {{school_name}}
1. **Arabic-first**, RTL-native — built for MENA, not bolted on. {{tie to their pain}}
2. **Multi-tenant from day one** — your data is isolated by design, not by promise.
3. **Live and proven** — production at [balqalam.com](https://balqalam.com); the King Fahad Schools pilot has been running since April 2026.
## Next step
A 30-minute call between {{contact_name}} and {{owner}} on {{proposed_date}} to confirm fit and sign the one-page pilot agreement. We provision your subdomain within 24 hours of signing.
Reply with "yes" or a counter-time and we will hold the slot.Template 2 — Free Pilot Proposal (Arabic)
See Arabic proposal template for the full RTL Arabic version. Key differences: school addressed with formal Arabic title (مدرسة كذا), date in Hijri + Gregorian, currency presented in both SDG / SAR / USD as relevant per country.
Template 3 — Paid Conversion Proposal (Month 6)
# Balqalam Paid Plan — {{school_name}} (post-pilot)
To: {{contact_name}}, {{role}}
Date: {{date}}
From: {{owner}}
## What we learned together in 3 months
| Metric | Pilot result |
| ------------------------------ | ------------------------ |
| Students onboarded | {{n}} |
| Staff trained | {{n}} |
| Hours saved per month | ~{{hours}} |
| Issues you reported | {{n}} (we shipped {{m}}) |
| Features you helped shape | {{list 3}} |
| Net Promoter Score (you to us) | {{score}} |
## What changes after Day 180
Nothing operationally. Same subdomain, same data, same team. Only billing changes.
## Year-1 paid plan
| Item | Detail |
| -------------------------------- | ------------------------------------------------ |
| Tier | PRO + co-design partner status |
| Price | $1.05 / student / month (30% off standard PRO) |
| Commitment | 12 months, then month-to-month |
| Billing | Monthly or annual (additional 15% off if annual) |
| Annual estimate ({{n}} students) | ${{annual}} |
| Support | Founding team direct (unchanged) |
| Roadmap input | Quarterly session with engineering |
| Logo | Founding partner on balqalam.com |
## Alternative — 12-month extension
If your budget is not ready: 12-month pilot extension at $0 with monthly check-ins instead of weekly. We preserve your case study; you preserve cash. Available to 5 of our 10 founding pilots.
## Next step
Reply with one of three:
- **Yes, paid year 1** — we send the agreement.
- **Yes, 12-month extension** — we hold a slot.
- **Not now** — we keep the subdomain live for 30 days for data export.Template 4 — District / Government Proposal (stub)
For multi-school deals with a ministry or district office, the template above is wrong. Government deals require:
| Section | Source |
|---|---|
| Compliance posture | FERPA, GDPR, regional data residency |
| Procurement vehicle | RFP response, sole-source justification, framework agreement |
| Volume pricing | ENTERPRISE tier from Business Model — $1.00 / student / month |
| Implementation services | From Business Model — $5K–$100K SoW range |
| SLA | 99.9% uptime, defined penalties |
| Multi-year terms | Year 1 + 2 optional + 3 optional structure |
Until our first district deal closes, this template is a checklist — draft per opportunity with Ali, Sedon, and Abdout reviewing.
Customization checklist
Before sending any proposal, confirm every variable is filled:
-
{{school_name}}— formal name in school's preferred language -
{{contact_name}}and{{role}} -
{{owner}}and{{owner_email}}— usually Ali for pilots, Abdout for paid -
{{date}}— today's date, plus 14 days for{{proposed_date}} -
{{slug}}— subdomain (lowercase, hyphenated) -
{{student_count}}— confirmed with school, not guessed - Curriculum seed — Sudan / Saudi / generic — matches school's curriculum
- Pain section uses 2–4 sentences from the school's own discovery call notes
- PDF rendered, branded, under 4 pages
- Sent as PDF attachment + paragraph summary in email body
Sending playbook
| Day | Action |
|---|---|
| Day 0 | Send proposal email (PDF + 3-sentence summary in body) to primary + cc |
| Day 3 | Soft check-in — "any questions on the proposal?" (one line, no PDF re-attach) |
| Day 7 | Decision-maker follow-up — propose a 15-min call to resolve any blocker |
| Day 14 | Last touch — confirm if interest is still active or close the loop |
| Day 21 | If silent — move to lost in Leads, log reason |
Three contacts max. After Day 21, stop. Quality outreach is finite; channel future effort to the next prospect.
Where templates live
- This page is the canonical English source.
- Arabic mirror at
docs-ar/proposal. - Filled proposals (drafts and sent) live in
kun/.claude/memory/proposals/(TODO — to be created).
See also
- Pilot — the program these proposals slot into
- Leads — how a school gets to the proposal stage
- Sales — full 5-stage process
- Business model — tier pricing reference
- Competitors — battle-card content for "Why Balqalam" section