- Pitch
- Balqalam
- Live Demo
- MVP
- Roadmap
- Launch Sprint
- PRD
- Marketing Brief
- Sales
- Go-to-market
- Marketing
- Product Truth
- Audience & Markets
- Offer & Funnel
- Claim Registry
- Content System
- Channels & Calendar
- 90-Day Plan
- Workflow & Templates
- Measurement
- Growth Editor Agent
- Admission — Feature Spotlight
- Pilot Program
- Leads
- Proposal
- Outreach Templates
- Case Study
- Competitors
- Landing-page teardown
- Competitor FAQ
- Business model
- Shared economy
- Traction
- Get Support
- Investor Deck
- Data Room
- Investors
- Accelerators
- Incubators
- Grants
- Sponsors
- Partners
- Competitions & Hackathons
- Universities & Training Centers
Content is not a goal separate from sales. Every piece must build trust, expose a problem, show proof, or produce a qualified lead. Any activity that does not bring a new school, keep an existing one, or generate a qualified lead gets reviewed or stopped.
This section replaces the earlier marketing page. The name is balqalam (بالقلم), not Hogwarts; we no longer position as open source; and paid ads are on — after content has proven itself organically. Every number or feature passes through the Claim Registry first. The commercial facts (pricing, offer, deliverables) live in the Marketing Brief.
The strategic decision
balqalam will not show up as a software page that only posts its features, and it will not become a general education-news magazine. We are building a smart Arabic reference for school owners and principals — one that explains how a school learns better and runs more clearly, then proves how balqalam turns that knowledge into daily work.
Vision
For balqalam to be the clearest Arabic reference for a principal who wants to understand how a modern school works, and how to move from paper and scattered files to integrated, measurable management.
What we do not want to become:
- A feature page and nothing else.
- A general education-news magazine with no link to the decision-maker.
- A study-tips account aimed at students.
- A page chasing every education trend.
- An account that inflates neuroscience or spreads neuromyths.
- A brand that claims results it never measured.
The editorial promise: we explain complex knowledge that affects schools in plain language, turn it into an administrative decision, then show the practical application when balqalam is part of the answer.
Positioning
balqalam is an Arabic school management system that starts from the data a school already has, and brings admissions, attendance, fees, results and communication into one place.
| Type | Line (Arabic is the source) |
|---|---|
| Primary | اتمتة متكاملة — اجعل مدرستك كلها في مكان واحد · Your whole school in one place |
| Ad | القبول والحضور والرسوم ومتابعة أولياء الأمور في شاشة واحدة · Admissions, attendance, fees and parents on one screen |
| Transition series | من الدفتر إلى بالقلم · From the ledger to balqalam |
Core message: your whole school in one place — admissions, attendance, fees, results and communication — in an Arabic system that starts from the data you already have.
The eight principles
| # | Principle | Meaning |
|---|---|---|
| 1 | Cash first | Content serves trust, a lead, or retention |
| 2 | Problem before feature | Start from the school's day, not the module's name |
| 3 | Show before claim | A screen recording beats a marketing adjective |
| 4 | Evidence before excitement | Keep the study, the interpretation and the claim apart |
| 5 | One audience per piece | Never address the principal, teacher and student at once |
| 6 | One action per piece | No three competing CTAs |
| 7 | Arabic-first | Arabic copy is original, not a literal translation |
| 8 | Country-aware | A Saudi objection differs from a Sudanese or Emirati one |
The 90-day goal
- A trustworthy foundation for publishing and advertising.
- Turn the product from a feature list into a story people understand.
- Produce 36 core ideas that can be repurposed.
- Book qualified demos — not just grow followers.
- Collect the market's own language from comments and calls, and rewrite our messages with it.
North Star: qualified demos booked per month, from content and ads. Detail in Measurement.
Open decisions
| Decision | Proposed |
|---|---|
| First market for the 90 days | Sudan |
| Content language | Arabic; English where a sale needs it |
| Primary slogan | «مدرستك كلها في مكان واحد» |
| Primary button | «احجز عرضا لمدرستك عبر واتساب» — book a demo for your school on WhatsApp |
| Who appears in the videos | Not decided |
| Monthly ad-test budget | Not decided |
| ADEK claim vs the current integration status | See Claim Registry |
| One official, current claim registry | This section |
This week: review the Claim Registry with the founder or product owner · close the open decisions · prepare the first 12 Arabic screenshots · record a raw product walkthrough, even before editing · pick the first three ideas from the editorial calendar.
From the vault to these docs
This section is the published form of the Balqalam Marketing Vault — an Obsidian folder of plain Markdown files that needs no plugins (unzip → open Obsidian → Open folder as vault → pick Balqalam-Marketing-Vault → start at 00-Home). When the vault changes, update the matching page here.
| Vault folder | Files | Page here |
|---|---|---|
00-Home | Start here | This page |
01-Project-Truth | Project summary · Claim registry · Conflicts | Product truth · Claim Registry |
02-Strategy | Vision · Audience & markets · Offer & funnel | This page · Audience · Offer |
03-Content-System | Content system · Research policy · Platform strategy | Content system · Channels |
04-90-Day-Plan | 90-day plan · Editorial calendar | Plan · Calendar |
05-Content-Production | Workflow | Workflow |
06-Analytics | Measurement system | Measurement |
07-Agent | Balqalam Growth Editor | Growth Editor |
08-Research | Trusted sources | Content system |
09-Templates · 10-Content-Library · 99-Inbox | Templates · Library · Idea inbox | Workflow & templates |
Section map
Product truth
What balqalam is, the safe marketing description for every area, the proof available and the core message.
Audience & markets
The ICP, five personas, influencer audiences and market order: Sudan, then Saudi, then UAE.
Offer & funnel
The two-page offer, the three fears, pricing and the pilot, funnel stages and lead qualification.
Claim Registry
The publishing gate: allowed, forbidden and on-hold claims, plus the conflicts that need a decision.
Content system
Pillars and series, the knowledge-piece formula, the honest product bridge, tone and research policy.
Channels & calendar
Each platform's role, the weekly repurposing cycle, and the 12-week editorial calendar.
90-day plan
Four gated phases: foundation, editorial launch, product proof, then the paid test.
Workflow & templates
Idea to measurement, definition of done, file naming, and the brief, post and weekly-review templates.
Measurement
North Star, qualified-lead definition, funnel metrics, UTM convention and the monthly review.
Growth Editor agent
Inputs, source order, the system prompt, preflight and refusal cases for the content agent.
Where marketing meets sales: GTM. Recruiting pilot schools: Pilot.