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This page is the publishing gate. No number, result or feature outside these tables is used until its status is updated. If documents conflict, publishing stops and the conflict goes into the conflicts table below — instead of picking the more attractive claim.
Allowed claims
| Claim | Source | Note |
|---|---|---|
| About 28 capability areas and about 60 listed features | Marketing Brief | Say "about" |
| 356 app screens | Marketing Brief | Technical figure — don't overuse |
| 326 database tables | Marketing Brief | For technical or investor content |
| 2,247 Arabic strings and 2,243 English | Marketing Brief | Proves Arabic is the default |
| 4,912 source files and 52 automated test suites | Marketing Brief | Never the main message |
| King Fahad Schools is a live pilot in Khartoum | Marketing Brief | The only school we may name |
| Free for up to 100 students and 10 teachers | Marketing Brief | Free permanently |
| 24 SAR per student a year beyond the first 100 | Pricing rates.ts | Recheck before every long campaign |
| 50% at signing, then 4 quarterly instalments of 12.5% | Pricing rationale | Prices are before VAT |
| Excel import with Arabic headers | Pilot / MVP | Don't guarantee messy data imports uncleaned |
| Opens in the browser and installs to the home screen | Marketing Brief | Don't say App Store or native app |
| Data exports as CSV or JSON | FAQ / Brief | Works as the anti-lock-in message |
| Built for slow connections | Marketing Brief | Don't say "works offline" |
Forbidden claims
| Don't say | Why | Say instead |
|---|---|---|
| We saved 80% of the time | Not measured | Describe the task that got shorter |
| We cut costs 60% | Not measured | Explain the price and what it includes |
| We raised admissions 25% | Not measured | Explain the digital admissions flow |
| 99.9% uptime | No published SLA | No number |
| We save 30–40 hours a month | Not measured | "Ends retyping data" |
| Pays for itself in two or three months | Not proven | Explain price and task, no invented ROI |
| Our paying customers | Current revenue is zero | "Our pilot school" |
| 12,000 students or 8 schools | Not true | "One live school and 9 open pilot seats" |
| Supports the Hijri calendar | Doesn't exist | Don't mention it |
| Works offline | Not shipped | "Built for slow connections" |
| Download our app | No store app | "Open it in the browser and install it to your home screen" |
| Advanced analytics | Dashboard incomplete | "Attendance, grades and fees reports" |
| Six payment gateways | Not true | Name only live methods, after verification |
| Hogwarts | Old name | balqalam / بالقلم |
Claims on hold pending verification
| Claim | Why it's on hold | Who settles it |
|---|---|---|
| Sends attendance to ADEK automatically every day | The Compliance doc says DRY_RUN; the official link isn't available | Product owner + engineering |
| Any school goes live the same day | True for the model school, but data quality can delay it | Operations / onboarding |
| Live WhatsApp delivery for every school | May depend on setup and integration | Engineering |
| Bankak and Tap as live payment methods | Docs disagree on payment status | Product / finance |
| Self-hosting is commercially available | The direction no longer leads with open source | Founder / legal |
| Compliant with PDPL, GDPR or FERPA | No compliance certification | Legal — describe practices only |
Conflicts that need a decision
| Priority | Conflict | Risk | Decision needed | Status |
|---|---|---|---|---|
| P0 | Marketing Brief says ADEK is automatic; Compliance says DRY_RUN | Misleading regulatory claim in the UAE | Establish what actually works; fix both docs | Open |
| P0 | Admission and Sales pages use figures the Marketing Brief forbids | Loss of trust | Remove the claims or prove them with real measurement | Open |
| P0 | Many docs still carry the name Hogwarts | Brand confusion | Replace the name in public copy | Open |
| P1 | The direction no longer leads with open source, yet the FAQ relies on it for the continuity objection | Legal and commercial confusion | One official phrase: source-available, escrow, or self-hosted enterprise | Open |
| P1 | The King Fahad case study contains placeholder results | Publishing an unreal result by mistake | Lock it as a draft until the interview and measurement are done | Open |
| P1 | Conversion prices and discounts are spread across several pages | A wrong quote | Make the Marketing Brief the single source | Open |
| P2 | Sales dates and targets are stale relative to August 2026 | An unrealistic operating plan | Update the milestone review | Open |
Template — adding a claim
| Claim | Status | Evidence | Verified on | Owner | Countries |
|---|---|---|---|---|---|
| Needs verification |
Decision log
### Decision title — YYYY-MM-DD
Decision:
Reason:
Decided by:
Pages to update:
Effect on content:Correction policy
If we publish something inaccurate:
- We don't delete silently unless the harm is ongoing.
- We correct the copy visibly.
- We log the error in the conflicts table above.
- We update the template or the agent so it doesn't recur.