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Claim Registry

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The publishing gate — what we may say, what we must not, and what is on hold pending verification, plus the conflicts that need a decision and the decision log.

This page is the publishing gate. No number, result or feature outside these tables is used until its status is updated. If documents conflict, publishing stops and the conflict goes into the conflicts table below — instead of picking the more attractive claim.

Allowed claims

ClaimSourceNote
About 28 capability areas and about 60 listed featuresMarketing BriefSay "about"
356 app screensMarketing BriefTechnical figure — don't overuse
326 database tablesMarketing BriefFor technical or investor content
2,247 Arabic strings and 2,243 EnglishMarketing BriefProves Arabic is the default
4,912 source files and 52 automated test suitesMarketing BriefNever the main message
King Fahad Schools is a live pilot in KhartoumMarketing BriefThe only school we may name
Free for up to 100 students and 10 teachersMarketing BriefFree permanently
24 SAR per student a year beyond the first 100Pricing rates.tsRecheck before every long campaign
50% at signing, then 4 quarterly instalments of 12.5%Pricing rationalePrices are before VAT
Excel import with Arabic headersPilot / MVPDon't guarantee messy data imports uncleaned
Opens in the browser and installs to the home screenMarketing BriefDon't say App Store or native app
Data exports as CSV or JSONFAQ / BriefWorks as the anti-lock-in message
Built for slow connectionsMarketing BriefDon't say "works offline"

Forbidden claims

Don't sayWhySay instead
We saved 80% of the timeNot measuredDescribe the task that got shorter
We cut costs 60%Not measuredExplain the price and what it includes
We raised admissions 25%Not measuredExplain the digital admissions flow
99.9% uptimeNo published SLANo number
We save 30–40 hours a monthNot measured"Ends retyping data"
Pays for itself in two or three monthsNot provenExplain price and task, no invented ROI
Our paying customersCurrent revenue is zero"Our pilot school"
12,000 students or 8 schoolsNot true"One live school and 9 open pilot seats"
Supports the Hijri calendarDoesn't existDon't mention it
Works offlineNot shipped"Built for slow connections"
Download our appNo store app"Open it in the browser and install it to your home screen"
Advanced analyticsDashboard incomplete"Attendance, grades and fees reports"
Six payment gatewaysNot trueName only live methods, after verification
HogwartsOld namebalqalam / بالقلم

Claims on hold pending verification

ClaimWhy it's on holdWho settles it
Sends attendance to ADEK automatically every dayThe Compliance doc says DRY_RUN; the official link isn't availableProduct owner + engineering
Any school goes live the same dayTrue for the model school, but data quality can delay itOperations / onboarding
Live WhatsApp delivery for every schoolMay depend on setup and integrationEngineering
Bankak and Tap as live payment methodsDocs disagree on payment statusProduct / finance
Self-hosting is commercially availableThe direction no longer leads with open sourceFounder / legal
Compliant with PDPL, GDPR or FERPANo compliance certificationLegal — describe practices only

Conflicts that need a decision

PriorityConflictRiskDecision neededStatus
P0Marketing Brief says ADEK is automatic; Compliance says DRY_RUNMisleading regulatory claim in the UAEEstablish what actually works; fix both docsOpen
P0Admission and Sales pages use figures the Marketing Brief forbidsLoss of trustRemove the claims or prove them with real measurementOpen
P0Many docs still carry the name HogwartsBrand confusionReplace the name in public copyOpen
P1The direction no longer leads with open source, yet the FAQ relies on it for the continuity objectionLegal and commercial confusionOne official phrase: source-available, escrow, or self-hosted enterpriseOpen
P1The King Fahad case study contains placeholder resultsPublishing an unreal result by mistakeLock it as a draft until the interview and measurement are doneOpen
P1Conversion prices and discounts are spread across several pagesA wrong quoteMake the Marketing Brief the single sourceOpen
P2Sales dates and targets are stale relative to August 2026An unrealistic operating planUpdate the milestone reviewOpen

Template — adding a claim

ClaimStatusEvidenceVerified onOwnerCountries
Needs verification

Decision log

### Decision title — YYYY-MM-DD
 
Decision:
Reason:
Decided by:
Pages to update:
Effect on content:

Correction policy

If we publish something inaccurate:

  1. We don't delete silently unless the harm is ongoing.
  2. We correct the copy visibly.
  3. We log the error in the conflicts table above.
  4. We update the template or the agent so it doesn't recur.
Offer & FunnelContent System

On This Page

Allowed claimsForbidden claimsClaims on hold pending verificationConflicts that need a decisionTemplate — adding a claimDecision logCorrection policy

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Welcome to balqalam.

A great journey is about to begin.