- Pitch
- Balqalam
- Live Demo
- MVP
- Roadmap
- Launch Sprint
- PRD
- Marketing Brief
- Sales
- Go-to-market
- Marketing
- Product Truth
- Audience & Markets
- Offer & Funnel
- Claim Registry
- Content System
- Channels & Calendar
- 90-Day Plan
- Workflow & Templates
- Measurement
- Growth Editor Agent
- Admission — Feature Spotlight
- Pilot Program
- Leads
- Proposal
- Outreach Templates
- Case Study
- Competitors
- Landing-page teardown
- Competitor FAQ
- Business model
- Shared economy
- Traction
- Get Support
- Investor Deck
- Data Room
- Investors
- Accelerators
- Incubators
- Grants
- Sponsors
- Partners
- Competitions & Hackathons
- Universities & Training Centers
Stages
| Stage | What happens |
|---|---|
| 1. Idea | From a customer question, an objection, news, research, product use or the idea inbox. Tie it to a business goal |
| 2. Research | At least one trusted source. Record what the evidence says and doesn't. Check the research policy |
| 3. Brief | Audience, country, funnel stage, problem, one message, product bridge, CTA, KPI — on the content-brief template |
| 4. Draft | Core copy first, then derive the platform versions. A clear visual direction — never "a nice image" |
| 5. Review | Scientific/source review, product truth, language and identity, CTA, link and UTM |
| 6. Publish | Publish on schedule, answer relevant comments, move any sales question to WhatsApp or the CRM |
| 7. Measure | At 24 hours, 7 days and 30 days. Record the kind of audience, not just the number. Turn objections into new ideas |
Definition of done
A piece isn't ready unless it has:
- One persona.
- One idea.
- A documented source wherever there's a claim.
- A product claim allowed by the Claim Registry.
- One CTA.
- A visual direction or shot list.
- A specific platform version.
- A UTM wherever there's a link.
- An expected KPI.
Content file naming
YYYY-MM-DD--pillar--short-title--platform.md
2026-08-18--school-operations--excel-migration--facebook.md
---
type: content
status: idea
pillar: school-operations
persona: school-owner
country: sudan
funnel: awareness
platform: facebook
publish_date:
owner:
claim_review: pending
product_review: pending
utm_campaign:
result:
---Idea inbox
Drop any raw idea without tidying it, under: raw ideas · customer questions · objections from sales calls · news and research to review · product moments worth a video. At the weekly review, good ideas move to the editorial calendar or get a content brief.
Content library
All the real content we write lives in one library, organised by status: Ideas · Researching · Drafts · Review · Approved · Scheduled · Published · Measured.
- Start every piece by copying the content-brief template, then name it with the convention above.
- The first three pieces: Why do students forget after the exam? · Five signs a school has outgrown paper · Tour: your whole school in one place.
Template — content brief
# Working title
## Business goal
## Audience and situation
- Who are they?
- What happens in their day?
- What do they fear or want?
## The one message
## Evidence
- Source:
- Evidence level:
- Finding:
- Limits:
## Product bridge
## CTA
## Visual form
## KPI
## Claims review
- [ ] Claim Registry checked
- [ ] Feature exists
- [ ] No undocumented numberTemplate — post
# Internal title
## Hook
## Copy or script
## Image direction or shot list
## Caption
## CTA
## Sources
## Derived versions
- Facebook:
- Instagram:
- TikTok:
- LinkedIn:
- Stories:
## Result after publishing
- Reach:
- Completion:
- Saves/Shares:
- Leads:
- Qualified leads:
- Demos:
- Qualitative notes:Template — weekly review
# Week review
## What we published
## What attracted the right audience
## What attracted the wrong audience
## Leads and demos
- Leads:
- Qualified:
- Demos booked:
- Demos held:
- Pilots:
## Repeated questions and objections
## What we learned from sales
## What we'll stop
## Next week's experiments
1.
2.
3.
## Updates needed
- [ ] Claim Registry
- [ ] Content calendar
- [ ] Agent prompt
- [ ] Landing page