- Pitch
- Balqalam
- Live Demo
- MVP
- Roadmap
- Launch Sprint
- PRD
- Marketing Brief
- Sales
- Go-to-market
- Marketing
- Product Truth
- Audience & Markets
- Offer & Funnel
- Claim Registry
- Content System
- Channels & Calendar
- 90-Day Plan
- Workflow & Templates
- Measurement
- Growth Editor Agent
- Admission — Feature Spotlight
- Pilot Program
- Leads
- Proposal
- Outreach Templates
- Case Study
- Competitors
- Landing-page teardown
- Competitor FAQ
- Business model
- Shared economy
- Traction
- Get Support
- Investor Deck
- Data Room
- Investors
- Accelerators
- Incubators
- Grants
- Sponsors
- Partners
- Competitions & Hackathons
- Universities & Training Centers
The outcome: a marketing system that produces trustworthy content steadily, turns interest into qualified demos, and gives a safe base for running ads without waste or misleading claims.
Phase 1 — Foundation & assets (weeks 1–2)
Week 1 — Close the decisions
- Approve the first market, the language and tone, the slogan and the primary button.
- Choose the video presenter and the test budget.
- Review the Claim Registry and settle the P0 conflicts.
- Output: a brief signed off by product and marketing.
Week 2 — Sales assets
- Write the two-page offer.
- Build the single link.
- Crop and standardise 12–20 Arabic screenshots.
- Record a two-minute tour video and a 60-second offer video.
- Prepare the WhatsApp opening message and the qualification questions.
Exit gate: no ad before there is a link, a video, a CTA and a CRM.
Phase 2 — Editorial launch (weeks 3–4)
Week 3 — First batch
- Produce three original ideas from different pillars; turn them into 8–12 assets.
- Create the UTM naming convention.
- Prepare the publishing and review calendar.
- Test WhatsApp response speed.
Week 4 — Organic measurement
- Publish the second batch.
- Log the quality of comments and the job roles of people engaging.
- Pick the best 3 hooks.
- Hold 3–5 discovery conversations from the warm network.
- Rewrite messages in the customers' own words.
Exit gate: content that attracts a decision-maker or starts a relevant conversation.
Phase 3 — Product proof & demand (weeks 5–8)
| Week | Theme | Product proof | Objection | CTA |
|---|---|---|---|---|
| 5 | Moving off Excel | Import, or a populated dashboard | "Will we retype everything?" | Book a demo |
| 6 | Attendance as an early signal | Taking attendance and follow-up | "Our teachers aren't technical" | Watch the tour |
| 7 | Fees without scattered ledgers | Invoice, receipt and fee plan | Cost and free platforms | See the price or WhatsApp |
| 8 | Data ownership and trust | Export and roles | "What if the company disappears?" | Book a Q&A session |
End of week 8: review the best topic, format and CTA · decide whether ads are ready · no case study with results before measurement and approval.
Phase 4 — Paid test & optimisation (weeks 9–12)
| Campaign | Message |
|---|---|
| A | "Send your Excel and start from the data you have" |
| B | "Under 100 students? Free, permanently" |
| C | "Admissions, attendance and fees on one screen" |
Initial budget split, once the budget is set: 60% generating conversations or demos · 25% retargeting video viewers and link visitors · 15% testing new creative.
Every week:
- Review qualified leads, not raw leads.
- Listen to sales calls or read their summaries.
- Stop creative that brings the wrong audience.
- Write a post answering the most repeated objection.
- Update Measurement.
Day-90 review
- Number of qualified leads.
- Demos booked and held.
- Demo → pilot.
- Cost per qualified demo.
- Top 5 topics by audience quality; bottom 5 and why.
- New objections.
- Claims that need measuring in the product.
- Next quarter's call: expand, hold, or change market.