- Pitch
- Balqalam
- Live Demo
- MVP
- Roadmap
- Launch Sprint
- PRD
- Marketing Brief
- Sales
- Go-to-market
- Marketing
- Product Truth
- Audience & Markets
- Offer & Funnel
- Claim Registry
- Content System
- Channels & Calendar
- 90-Day Plan
- Workflow & Templates
- Measurement
- Growth Editor Agent
- Admission — Feature Spotlight
- Pilot Program
- Leads
- Proposal
- Outreach Templates
- Case Study
- Competitors
- Landing-page teardown
- Competitor FAQ
- Business model
- Shared economy
- Traction
- Get Support
- Investor Deck
- Data Room
- Investors
- Accelerators
- Incubators
- Grants
- Sponsors
- Partners
- Competitions & Hackathons
- Universities & Training Centers
North Star
Qualified demos booked per month.
Qualified lead — definition
A lead is qualified when it has:
- A real school.
- A country and an approximate student count.
- A person with a role in the decision, or access to one.
- A problem balqalam can solve.
- Intent, or a reasonable timeline to evaluate.
Funnel metrics
| Stage | Metric |
|---|---|
| Content | Reach inside the target audience, video completion, saves, shares, comment quality |
| Interest | Link visits, WhatsApp opens, demo views |
| Qualification | Qualified leads ÷ all leads |
| Demo | Demos booked, show-up rate |
| Pilot | Demo → pilot |
| Revenue | Pilot → paid, MRR attributed to source |
Numbers we never chase on their own
Followers · impressions · likes · the cheapest cost per lead regardless of quality · views from students when the target is the school owner.
Weekly board
| Week | Original ideas | Pieces published | Leads | Qualified | Demos booked | Demos held | Pilots | Spend | Cost / qualified demo |
|---|---|---|---|---|---|---|---|---|---|
| 1 |
UTM convention
utm_source=facebook|instagram|tiktok|linkedin
utm_medium=organic|paid|retargeting
utm_campaign=country_angle_month
utm_content=hook_format_version
Example: utm_campaign=sudan_excel_migration_2026_09 · utm_content=send_excel_reel_v1
Monthly review
- Which topic brought the highest quality, not the highest reach?
- Which persona responded?
- What was the most repeated objection?
- Where does the funnel lose people?
- Is our WhatsApp reply fast?
- Do people show up to booked demos?
- What content helped a sale even without producing a lead directly?
- What do we stop next month?